by Aaron Friedman

Social Media Presentation

First, a step back in time… I remember it being the summer of 2000 when my colleagues and I stood and watched as the tech bubble burst. The ideas and investments of most were on the rapid decline as anxiety levels in the air could be cut with a butter knife!

Social Media MarketingLeadership and Management

There is little doubt of what caused tech stock prices to drop in 2000. Some point out, Technological Revolutions imply an Increase in Risk. If so, Why? Is it because the productivity of new technologies is uncertain? I feel it is a strong combination of two things… 1.) Productivity of new technologies is uncertain. 2.) Too much leadership, not enough management. During the dot com era, any company that put an e- in the front of their name or a dot com at the end would watch their stock prices rally. This alone should have been the wake up call. If we have learned anything we have learned this: great leadership without great management doesn’t hold a lot of water. You can be a great innovator, but without the discipline or management structure needed to execute and deliver, your vision is bound to fall short.

Paraphrased from Fast Company (April 2009): It was during their summer break of 2004, when Facebook founders Mark Zuckerberg, Chris Hughes and Dustin Moskovitz hit the road for Palo Alto, CA in search of venture capital. Two years later, in fall of 2006, midterm elections approached. Facebook took what must have then been a bold step of allowing political candidates to set up modified profile pages, well before celebrities and products could have fan pages of their own. When a freshman senator from Illinois came knocking, it was Chris Hughes who provided the customer service. Barack Obama wasn’t a midterm candidate, but he wanted a Facebook profile anyway. The approach came from Reggie Love, Obama’s now famous body man. “I liked the Facebook idea,” says Jim Brayton, then the senator’s Internet director, “but Reggie really got it immediately.” After Love set up the profile, Brayton says, they realized its potential for an Obama presidential campaign. “We quickly wanted to be able to do more with it. Chris got it right away.”

Facebook and other Social Media moguls today have demonstrated the two key ingredients needed to execute and deliver a successful online medium: Leadership and Management. The question is: what can Social Media do for you and how can you benefit?

Adaptation in Challenging Times

During these difficult economic times one must adapt to their environment in order to grow and ultimately survive. The results prove that Social Media is coming to the business world at a faster rate than many had anticipated. Inc. Magazine’s Inc. 500, features(?) a list of the U.S.’s fastest-growing private companies. The report surveyed marketers’ familiarity with six prominent Social Media platforms (message boards, blogging, podcasting, online video, social networking, wikis), and the importance each placed when incorporated in their marketing strategy, in addition to what they were currently using. Of the 121 Inc. 500 respondents, 66 percent felt that Social Media was “somewhat important” or “very important”. What this data tells us is that if your competition is using a Social Media platform, then you’d better know how to use it too!

Friend and colleague Autom Tagsa @autom8 published an article on his blog this month titled, “Resistance 101”. Autom illustrates for us in this article how certain business practitioners prefer (and would only practice) networking face-to-face over networking virtually, and examining why some claim that Social Media is not really an effective networking tool.

Let’s generate some additional insight to something both Autom and I strongly agree on and converse about often. How can an individual or company truly benefit from the uses of Social Media? To answer this question let’s use two examples that plague us today:1 .) The job market; 4.4 million plus Americans currently unemployed. 2.) The struggling small to mid-sized business. Today’s financial crisis challenges all of us to find innovative ways to promote brand awareness, build brand loyalty, and get our message out. How do we this effectively?

Efficient Self-Marketing

Let’s tackle the job market first. There once was a time when one only had to be qualified and submit their resume in writing via fax, email, and snail-mail or as those famous Super Bowl commercials tell us Monster.com. If submitted via all avenues your chances would be increasingly in your favor. Today, you’re lucky if that gets you a phone call. The job market today is so saturated with incredible talent that you practically need your own PR firm to get noticed. So, how does one get noticed? Through the power of Social Media. Social Media is viral, gives your resume a personality (unique brand) and best of all its “FREE”. With the ability to easily leverage Social Networks like Facebook and LinkedIn, Blogs, and the ever growing micro-blogging services of Twitter, any individual can quickly layer [a visual bubble of personality] [a more appealing visual and content-enhanced brand] to their flat, text-based resume, which today so easily get blurred among thousands of others that look just like it. As a technologist, entrepreneur, and leader I have the pleasure of networking with some of the finest talent in many different industries. I have the privilege to hear many different views; what works well for one and what doesn’t work for another. My in-depth experience can tell you this, “Those who leverage Social Media while in career transition, will have a distinctive advantage over those who do not.” You can either take this experience and make use of it, or sit on the sidelines and watch opportunity fly by.

Social Media and Your Business

Leveraging Social Media for your business in a downward economy; what does it mean for you? Don’t just take my word for it. A look at some early adopters practically self-promotes Social Media’s staggering success to date: Zappos (offers incredible customer support to their online customers), Team Barack Obama (he won the presidency! Need I say more), Wells Fargo (first U.S. bank with a blog, first bank on MySpace, first bank with a VP of Social Media who also appears to be proactively reaching out to the blogging community), Southwest Airlines (building customer relationships as of first quarter 2009 to cope with recession), ComcastCares on Twitter (provides real-time support to Comcast customers). The list goes on.

Many entrepreneurs make the common mistake of isolating a dollar figure on Social Media to prove ROI. In fact, they continue to have a hard time showing what the revenue increases were from blogging or other Social Media efforts. The medium has not advanced far enough for ROI metrics to be secured in a meaningful way; however, the practice of the medium itself has advanced far enough (and continues to do so) to the extent that you need to be part of it. With that said, Social Media is indeed a very viable form of corporate marketing, and there are a number of ways the medium can be sold up the chain and measured during the course of business:

·         Don’t Isolate Social Media: Position Social Media as a component of your overall marketing plan. If you engage in print advertising, you’re used to making the case that print advertising is a branding component that is used to support your overall marketing messaging. Like Social Media, the ROI from print advertising is very hard to measure. Social Media should be one medium you’re using among many in your communication with your audience and customers.

·         Sales Tool: When was the last time you created a brochure and were asked to measure the ROI from that effort? You created the brochure to support the overall success of a product or service. The brochure helped to position and describe your product development effort. Blogging as a Social Media medium could be considered along the same lines. With every piece of content you create for your company blog, make sure your sales people are aware they can share that content with interested customers. It essentially becomes a unique and innovative tool they can use to spread the word. As long as you’re providing useful content for your audience, they’ll appreciate your effort and most likely visit again.

·         Feedback: Blogging has found great success as a method for gathering customer feedback through surveys, new product ideas and product feedback forms. Social Media engenders conversation. This is a valuable mode of communication which allows you to understand your clients. Take advantage of it and let your audience participate in shaping the future of your products.

·         Promote Realistic Expectations: I think many marketers who are just getting their feet wet in Social Media and blogging are a bit misguided as to the effect blogging will have on overall marketing efforts. In the marketing blog community, you can quickly start a blog, link out to 50 other bloggers in your first week and pick up traffic and subscribers, and then appear to easily measure your success based on your “accumulated audience”. Not all niches have that opportunity. Many communities lack a large enough niche in which to socialize. What then? I encourage people in less sociable niches not to pump the benefits of thousands of subscribers, millions of page views, or hundreds of comments. It could take years to develop that following in some online communities as the medium matures. Focus less on expected statistics and more on how Social Media will be integrated with the rest of your product marketing efforts.

·         Multipurpose Content: It’s always music to my ears when someone says that I can use content I’ve created for multiple purposes. If you’re blogging, you should be creating valuable content. Have you thought about using portions of that content for an eNewsletter creation or the beginning of a white paper? Make sure you have a plan to have multiple purposes for your efforts.

·         Search Engine Relevance: Most website traffic originates from how well a site is optimized for search engines like Google, so it only makes sense to continue efforts to get in their search results. Blogging platforms are very solid ways to optimize content for search engines – especially if you’re updating often and using the right methods (increase your relevance and watch your overall traffic increase).

·         Stats: While cold statistics do provide a certain traditional comfort level that allows us to quantify and measure, not all Social Media efforts can be effectively measured with stats-based analytics. Believe me, I do follow stats, but I pay more attention to subscribers, comments, and from where the visits originate. At this point, your analysis should focus on how well your audience is receiving and disseminating your content.

How Can You Benefit in the Social Media Revolution? Are You Kidding; How Can You Not?

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BY Zeke Camusio (Serial Entrepreneur)

Twitter @aaron116

@aaron116 - Twitter is a micro-blogging platform. It lets you update your status and lets the whole world know what you are up to. There are millions of Twitter-addicts all over the world, and the number of active users has increased by 900% in the past year. Companies can also use it to promote themselves.

On Twitter you will have people “following” you, and you will be “following” others. “Following” is being updated every time a new post is added to one of your contacts’ profiles. Being followed is the same; every time you have something to add, all your “followers” will be updated. The more people that follow you, the more exposure your business will get. But it’s not about adding as many people as you can to your friends list. You need to be smart about building your follower base.

The problem is that many companies that try to market using Twitter don’t understand how this community works, and consequently their Twitter Marketing efforts don’t pay off.

To help you avert this fate, the following steps will guide you in understanding what to do and what not to do to give your company huge exposure using Twitter.

Step 1: Import Your Contacts

Twitter allows you to to import contacts from Gmail, Hotmail and your own address book. Do it.

Step 2: Make Sure that Your Profile is Complete

Fill in all the fields (both required and optional) and include your website URL. You can also personalize your Twitter page to match your company’s branding.

Step 3: Understand the Dynamics of Twitter

Twitter is a social tool, not a classifieds site. These are some tips that will help you to get followers:

  • Don’t spam others about your specials
  • Follow other users
  • Be active in the community (tweet and post comments about others’ tweets often)
  • Only post useful and relevant information
  • Don’t tweet every 5 minutes. It becomes annoying.
  • Engage in conversations. Retweet (reply to others’ tweets) often
  • Don’t promote your company directly. Do it the smart way. For example, if you sell widgets, write a buyer’s guide about the kind of widgets that you sell and tweet about that blog post. That is useful information. Avoid tweets like “Great Widgets On Sale – Starting at $9.99!”

Step 4: Build Your Followers Base

There are many things that you can do to build your followers base:

  • Put a link to “Follow Me on Twitter” everywhere (your email signature, forums, website, and business cards)
  • Every time you post on your blog, invite people to follow you on Twitter
  • Search for Twitter users whose followers base you would love to have for yourself. See who is following them and follow those users. They will follow you back.
  • See who is following your friends and follow them.
  • There are Twitter directories that are great to find members who are likely to follow you. Examples include Just Tweet It and Twellow.
  • Use Twitter’s search feature to find profiles that interest you. Use Twitter’s RSS feed to be notified every time a tweet containing a certain keyword is made.

Step 5: Balance Your Followers/Following Ratio

Try to have a balance between people you follow and people that follow you. If a lot of people follow you and you don’t follow them, they will stop following you. If you are following plenty of people but just a few are following you, you’ll be seen as a spammer trying to grow your follower base as quickly as possible.

These are some ideas to keep both numbers balanced:

  • Grow slow. Instead of adding 200 new friends all of a sudden, add maybe 50 and wait for them to follow you back. Then follow another 50.
  • Use tools like Friend or Follow. This tool lets you check who is following you whom you are not following. It also allows you to see who you are following who are not following you. This is the best way to balance your ratio in just a few minutes.
  • Avoid following others so they follow you, only to stop following them once they are on board following you. If you do this, you will be seen as a spammer.

Step 6: Make it Worthwhile to Follow You

Tweet interesting stuff. Every time you are about to post something, ask yourself “Is this something I would be interested in?” If the answer is no, chances are that your followers will feel the same way.

Step 7: Learn from the Best

Find users with several hundred followers and learn from them. See what they are doing right and get ideas from them.

Done right, Twitter Marketing can lead to positive exposure for your business. Companies have been known to make tens of thousands of dollars from customers that found them through a Twitter account. Depending on your business, Twitter could be one of the most successful weapons in your Internet Marketing arsenal.

Twitter beginners need to understand the rules of etiquette for the service. So before you stick a foot measuring 140-characters-or-less in your mouth, check out our advice on how to follow and un-follow, share politely, direct message appropriately, and more.

By C.G. Lynch @ CIO.com

In our beginner’s guide about how to get started on Twitter, we examined the basics of the social networking service that allows you to share short messages (140 characters or less) with friends, family and colleagues. But like any social network, the Twitter community has its own set of unwritten guidelines — or etiquette — that dictates good (or bad) behavior on the service. Some people call it Twittequette.

We call our tips guidelines, instead of rules, because Twitter was designed to be a very open forum. Some people might feel differently about what constitutes good Twitter behavior, depending on what they hope to get out of the service or their networking philosophies in general.

But based on interviews we did with social media and career experts who have seen people try to balance their personal and business lives on Twitter, we worked up five dos and don’ts for the average Twitter user, from deciding whose Twitter messages (known as “tweets”) to follow or what content to share without jeopardizing what matters most in your professional and personal lives.

1. How to Follow and Un-Follow People

Even social networking experts share different philosophies on how to deal with “followers” — the people on Twitter who subscribe to your tweets. Some people believe that if someone follows you, it’s impolite not to follow that person back. (Under Twitter’s default settings, you’ll generally be notified by e-mail when someone decides to follow you, and you’ll be provided with a link to the person’s Twitter profile, where you can choose to follow the person back and receive his or her tweets.)

But especially if you’re just starting off on Twitter, you shouldn’t feel obligated to follow all people back, even if you worry they’ll think it’s rude of you, our experts say. Instead, you should follow people who share your interests or whose tweets you find meaningful or compelling.

“You should only follow people who you trust, you think are interesting, or that you learn from,” says Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social technologies and keeps a blog on Web strategy.

It’s possible you’ll offend some people, but ultimately it’s harder to maximize the value of Twitter early on if you’re Twitter homepage is flooded with tweets unrelated to your field or tweets that don’t make any sense to you, Owyang says.

At the same time, don’t be afraid to take some risks and follow someone outside your immediate circle, says Stowe Boyd (@stoweboyd), a social media consultant who writes the /message blog.

“It’s like wandering around at a cocktail party,” Boyd says. “You don’t just want to hang out with people you only know well. Pick ten of your friends who are using Twitter, follow them, and then pick ten of their friends and follow them. You can always drop people and add new ones.”

Similarly, don’t be offended if someone un-follows you or chooses not to follow you back. Boyd says he’ll stop following someone, for instance, who keeps tweeting things for a few days (such as from a conference) that don’t capture his interest. He’ll begin following the person again after that event is over.

Unlike a cocktail party, however, where the attendees aren’t journalists with recorders and notepads, Twitter is a publishing medium where your messages will ring with finality to a lot of people. Because a tweet must be 140 characters or less, context can be easily misunderstood. Also, don’t assume that people who are your immediate followers will only see your tweets. A tweet can be picked up publicly by Google or Twitter’s search tool.

“It’s open social discourse,” Boyd says. “As a result, to some extent, some of what you say is going to be available for the public to see.”

One complaint often voiced in the Twitter community concerns people who tweet too frequently, dominating users’ homepages with their messages. Again, you can avoid this by examining a person’s profile page before you sign up to follow him. If you don’t want to follow the person, don’t get mad at them for tweeting in volume .

Also, if you’re just getting started, it’s not recommended that you start following the more celebrity accounts or power Twitter users who tweet a lot, says says Laura Fitton (@pistachio), who runs Pistachio Consulting, which advices businesses on how to utilize Twitter. “They’ll dominate your stream,” Fitton says, whose Pistachio account has more than 18,000 followers. “I say follow me on RSS instead, which is an option on Twitter.”

2. Be Up Front About Your Twitter Aspirations

As the divide between our consumer and professional lives blurs at the hands of social technologies, the content of your tweets can take on a whole new meaning, especially if you work at a traditional corporation that doesn’t acknowledge this reality.

As such, you might want to make it clear who you represent and why you’re on Twitter. Some people put messages on their Twitter background (which can be customized under the “settings” tab), noting that the opinions expressed in their tweets don’t necessarily reflect those of their employers. They also might provide a link that explains with greater detail why they’re on Twitter. While this can allow you some leeway, it doesn’t necessarily mean your employer or your followers won’t call you out on some tweets.

“There’s a real difficulty there,” Boyd says. “For people who are employed by companies, to some extent, they’re always a representative of the company. It’s almost impossible to divorce yourself from that. They need to figure out where they can draw line, and for some people where that line is is different.”

In the end, the more up front you are in your profile description about who you represent and what you plan to talk about, the more you’ll allow yourself some cover, says Kirsten Dixson ( @kirstendixson ), a reputation management and online identity expert. But that also means you shouldn’t get upset with people if they tweet something that’s in line with their stated Twitter goals.

“They might have things that are off-putting, that are overtly religious or political and not in your own views,” she says. “But if they’re up front about that, they’ve been fair.”

3. Be Personal (to a point)

While you should heed the advice of the aforementioned section, you also shouldn’t be afraid to be personal in your Twitter account. Most people wouldn’t join Twitter to be spun by your corporate boilerplate statement or marketed to in traditional fashions. For individuals, Twitter can be a very personal medium, and that’s not a bad thing for business people.

Twitter can humanize you in the eyes of your followers (who might want to do business with you in the future as a result of that human interaction).

“Work relationships have always been infused with some aspects of the personal, and Twitter is no different,” Fitton says. “If you walked around the office and talked to people sitting in the cubes, people have different personality styles and quirks.”

Your personal tweets should have meaning to your audience. Tweet about issues that are fairly universal to your list of followers and that will make them feel welcome to reply to with their own comments.

“People’s Twitter streams are uninteresting if they’re just declarative sentences like ‘I’m going to the movies’ or ‘it’s gray outside,'” Boyd says. “It’s better if it’s something that people might feel interested in replying to.”

4. Reciprocate Gracefully

Advice on using social media outlets is often served up with a slew of jargony slogans like “engage with the community” or “build your social capital.” But sometimes what that means can be unclear, especially on a service like Twitter, which is still relatively young.

So more to the point: how do you become respected by the community and benefit from the give-and-take that happens between users on Twitter?

It’s not all that complicated.

“Be honest, interesting and unselfish,” says Laura Fitton, @pistachio), who runs Pistachio Consulting, which advices businesses on how to utilize Twitter.

That means not just tweeting links to your own company or website. It also means when you tweet other people’s work or news, you shouldn’t make it look like a chore. Add some feeling or commentary, or people will see through you.

“You can’t just pretend the unselfish part and phone it in,” she says. “You either are or you aren’t.”

One way to show how unselfish you are: contribute to topics of interest to you by replying to tweets on that subject. But just replying isn’t necessarily enough to convey that you care. Don’t be afraid to stir debate and define your views.

Individuals should avoid making their personal account an RSS-like stream of their own content, unless they explicitly say that’s their intention. Organizations have more leeway to make a Twitter feed of that nature because it’s implicit in their name. If, for instance, you follow @nytimes, expect to get an stream of New York Times content, not the Washington Post’s. If you follow @jetblue, expect deals on Jetblue flights.

5. Use The Direct Message Correctly

Although Twitter generally operates as a one-to-many medium, the direct message allows you to reach out to a follower privately. (In order to direct message someone, they must follow you.). But direct messages can be misused, too.

Direct messages, in their best form, should be used as a Web-based version of the text message. Message someone private information such as when you plan to meet up for an appointment or share your cell phone number. You can use this option for any message that doesn’t concern the rest of your followers.

However, direct messages are not just a way to e-mail spam people. Some marketing and PR professionals have been criticized for sending direct messages that say “thanks for following me” accompanied by a blatant product pitch.

“That annoys me to no end,” Dixson says. “Sometimes, people have told me they get so annoyed with those that they’ll un-follow a person.”

Remember, many people have direct messages sent to their e-mail inboxes. In this case, you could increase their e-mail overload problem.

Also, remember what someone sends you via a direct message isn’t for public consumption.

“There’s an implied confidentiality there,” Boyd says. “It wouldn’t be good etiquette to post a direct message with someone’s name on it unless you got permission.”

By request, I have posted the direct Google Docs link to this presentation I did for everyone’s viewing and printing pleasure. If you are to use this file for your own personal or business use I ask that you please do not change the content or format. Please “CLICK HERE” to view the presentation in full. Please note, this is the first in my series, and has a strong focus on how to leverage social sites (primarily LinkedIn) to work for you in the your job search. The next in my series will focus on Twitter, so stay tuned….

As always, your comments and suggestions are welcome.

Good Luck!

Aaron Friedman

Please click for PowerPoint Presentation on Leveraging Social Networking (Focus – LinkedIn)

Twitter: How to Get Started Guide for Business People

– C.G. Lynch, CIO

February 03, 2009

Twitter remains a very nascent social network, so if you don’t know how it works or what it does (or you haven’t even heard of it), don’t feel bad. In fact, you’re still in the majority. But we’re here to help you reap the benefits of Twitter with this quick get-started guide.

Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social media and who pens a blog on Web Strategy, says that while Twitter doesn’t release exact numbers, he estimates that three to six million people use Twitter, compared to 150 million for Facebook.

Here is an (appropriately) short explanation of Twitter: Twitter is a free service that allows users to publish short messages of 140 characters or less. These messages are read by “followers” — people who make a conscious decision to subscribe to your messages and have them delivered to their own Twitter home pages.

Each message you post is known as a “Tweet.” In the social media and social networking industry, Twitter facilitates a process known as microblogging or microsharing. Every user is identified by putting an “@” sign in front of their name (for instance: @cglynch).

Joining Twitter has value for many people, but it can also be a waste of time if you don’t understand how the medium works and how best to utilize it. We take a look at suggestions from social networking gurus to help you determine if adding Twitter to your daily tech diet is in your best interest.

Do You Belong on Twitter?

The Wild West view of social networks proposes that you should just try them out and see whether or not you like them. But in a world where most people already belong to existing social networks (such as Facebook or LinkedIn), on top of using long-established technology like e-mail and text messaging, allocating time for another outlet should be considered carefully.

“Think about why do you want to do it,” Owyang says. “Do you want to join because there’s buzz about it [in the media] or because President Obama is on it? Especially now, you need to spend your resources and your time well.”

Twitter should be place where you want to share common interests and ask insightful questions, and, ideally, read the interesting answers you get back, says Laura Fitton (@pistachio), who runs Pistachio Consulting, which advices people and companies on how best to utilize Twitter.

Though some people use Twitter to keep people in their personal life updated, Twitter has developed a business following. People in a particular industry (say engineering, software development, or public relations) often use Twitter to keep up with news, opinion and happenings in their field, for example. Once you get going with Twitter, this information will come to you. More on that in a minute.

What You Can Gain and Share With Twitter

If many Twitter evangelists looking to broaden the service’s demographic had it their way, they might want to change the site’s official branding a bit. When you go to Twitter to sign up, it says, “Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

“The best way to make the most use of it is not just answer what are you doing now,” says Owyang. “Instead, answer: ‘What’s important to me?’ That changes the conversation and makes value. It takes away some of the minutia and shows you want to talk about something that’s more useful and interesting.”

In other words, the “I’m running to the store” messages might not be as compelling amidst the noise of Twitter messages as “I just read a book on [insert some topic that’s interest to you].” If you have room in the 140 characters, state an opinion or analysis of it.

It’s about “what has my attention right now?” Fitton says. “The point of Twitter is what do we have in common or having some kind of shared experience.”

Who to Follow on Twitter?

The early users of Twitter have turned the issue of followers into a bit of popularity contest, and the PR and marketing professionals follow thousands of people in some cases to help tout their brands over the service.

But following a lot of people can create unnecessary noise that will render the service useless to you.

“The people you choose to follow should bring something compelling to your life,” says Fitton. “I feel sad people think that’s important to follow a ton of random people or have people with a lot of followers to be important or get value from Twitter.”

Owyang suggests starting with people you know. When you sign up for Twitter, you will be promoted to search for friends from your Gmail or Yahoo Mail accounts and show if you are on the service. Also, he says, you can use Twitter’s search tool to look for people that might be twittering in your field.

You don’t need to know people personally, but they should relate to your interests. You also might want to look for luminaries in your industry who often publish links to things they’re reading with short comments on it. If you’re into biking, you might follow Lance Armstrong (@lancearmstrong). If you’re into politics, maybe you follow party operatives like democrat Joe Trippi (@JoeTrippi) or republican Karl Rove (@KarlRove).

Not long after you join, people will begin following you. Before you follow back, make sure you’re going to get something substantive out of their tweets, Owyang says.

Other experts advise you think more broadly, at least to start. Stowe Boyd (@stoweboyd), a social media consultant who writes the /message blog, suggests following at least 100 people right away. He agrees with Owyang and Fitton that you should look for quality people, but believes it’s important to throw yourself into the Twitter environment and see how information moves differently.

With Twitter, information flows to you, in contrast to more traditional mediums such as a news website, where you must click around and seek out information on your own. On Twitter, after you select followers, the information just comes to you.

“The point is getting in the flow, and having it wash over you,” Boyd says.

Remember, You’re Publishing: Google Will Find Your Tweets

It’s important to remember that Twitter is a publishing medium. In many cases, Tweets can be picked up by Google. So remember what you say, especially if you tend to talk business over Twitter (as many people do).

An executive from a PR agency that works with FedEx published a tweet where he spoke ill of the shipping company’s hometown of Memphis, Tennessee..

The tweet went: “True confession but I’m in one of those towns where I scratch my head and say ‘I would die if I had to live here!'”

FedEx responded to him with an e-mail expressing its disappointment in the post.

“What you say can affect your blog or business. Your boss, competitors, wife or future wife,” Owyang says. “You need to remember, it’s publishing.”

Another caution: because a Tweet is so short, it’s even harder than with say e-mail for people to pick up context or tell when you’re being sarcastic versus serious, Fitton says.

“You need to think carefully about how you put it and how it sounds,” she says. “Think about not only your immediate followers but your potential audience, which is the whole Web. Tweets get Googled pretty prominently.”

© 2008 CXO Media Inc.